A while back I wrote a post mentioning the challenges of creating a campaign around access to basic sanitation. I remember when the Kony Campaign exploded on my Facebook feed. I was shocked, people who typically weren't activists, or even slacktivists, were up in arms. Yet at the same time the Millenium Development Goal regarding toilets and wastewater infrastructure faced challenges framing a public message. A cause affecting millions daily sadly lacked the visuals, the catchyness, and simply the sexyness to grasp attention.
That is until now.
Matt Damon is a creative genius for his Strike With Me campaign. You may know him as co-founder of Water.org (pat on the back) or more commonly Hollywood blockbusters like Oceans Eleven or The Bourne Identity. He has found a funny and cute way to make people aware of sanitation issues and hopefully concerned enough to donate.
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